Warid Glow Executes Massive Ad Campaign Featuring 10+1 Musicians [Updated]

May 7, 2010

Fashion, Female Artists, News, Pictures, Underground, Videos

From L to R: Ahsan Papu, Farhad, Jaffer, Saba, Aamir, Khalid, Faisal Baig, Sikandar, Zoe & Asad.

Since recently, there has been a new boom in advertisement industry of Pakistan to include musicians in the TVCs to target youth. This step specially by the telecom industry hasn’t only exponentially grabbed youth but has also paid off the hard-work of these Pakistani rock icons in the times where the album sales have declined massively .

After recent inclusion of Farhad Humayun, Noori, Call and Ali Azmat in PTCL EVO, Walls, McDonald’s and Ufone’s ad campaigns respectively, Warid glow has taken a step ahead to execute a massive ten-day ad campaign, that isn’t only one of it’s kind but also one of the best executed ad campaigns of Pakistan.

To me everything about this campaign has felt just perfect. By featuring these music maestros playing best of their solos along with state-of-the-art video direction by Soheb Akhtar of Ambiance films and high budgets, Warid has actually stolen hearts of music enthusiasts from around the country. There is something for everyone of us out there from Aamir Zaki’s blues to Farhad Drums.

The campaign lasted for 10 days featuring one musician a day along with one of the ten main features of Warid glow.

The company signed some extremly talented musicians of our music industry like Ahsan Papu (MHB), Farhad Humayun (Overload), Jaffer Zaidi (Kaavish), Saba Shabbir (Backing Vocals at Coke Studio), Aamir Zaki, Khalid Khan (Aaroh), Faisal Baig, Sikandar Mufti (Co-VEN &, Mauj), Zoe Viccaji & Asad Ahmed (Karavan) for their advertisements. However, that’s not it, the big one has yet to come as reported by a Warid insider. Who could possibly be the big one? We suspect it be the brand ambassador of Warid, Atif Aslam.