Hadiqa Kiani & Aisam Ul Haq (UNDP Press Conference Pictures / Video)

ISLAMABAD–UNDP has appointed award-winning sports and music celebrities as ambassadors for Pakistan’s early recovery effort in the wake of unprecedented floods. Pakistani pop singer Hadiqa Kiani and tennis player Aisam-ul-Haq Qureshi will use their celebrity and broad appeal to help UNDP publicize the needs of more than 20 million people starting to rebuild their lives after floods that have devastated the country since July.

Kiani and Qureshi will deliver messages of support for early recovery efforts as UNDP mounts programs in 39 of the worst affected area to create jobs, repair basic infrastructure, and strengthen local government offices.

“UNDP is helping communities affected by the floods rebuild their lives and I am proud to add my personal commitment to these efforts,” said Kiani, who has already helped UNDP raise awareness about environmental issues through her songs.

“It is important for me to help people who lost everything because of the floods to get back on their feet,” Qureshi said. “I am honoured to become a Goodwill Ambassador for UNDP in Pakistan.”