Samsung Pakistan Supports Underground Music

January 29, 2012

Club Caramel signs Music Video & Brand Endorsement deal with Samsung

Lahore based pop/rock band Club Caramel has signed with Samsung Pakistan for the release of their new song and its music video to be released as a Valentine’s Day activity.

The agreement also covers brand endorsement of the Samsung Galaxy Series by the duo of Kiran Chaudhry and Adnan Sarwar and Valentine’s Day Special CD Single release.

I think it is a good initiative taken by Samsung Pakistan that they are supporting underground music and bands, as brand endorsements can help raise an artists’ profile and expose them to an entirely new audience demographic than they may have otherwise been able to reach.

“We would like to thank Samsung Pakistan for lending some much needed support to the local music industry and providing such a platform for our independent music,” the band stated.

Club Caramel is really excited for the release of their new single and ecstatic at opportunity to let the listeners enjoy their music on the day we all celebrate love, Valentine’s Day.

More details about the song and video will follow soon!