Cornetto Music Icons (Behind The Scene Pictures)

Cornetto, the most popular frozen dessert brand amongst the Pakistani youth, has maintained a longstanding relationship with the music industry, partnering with some of the country’s most well renowned bands such as Jal, Call & Noori in the past. Cornetto Music Icons is therefore a unique and unprecedented music project to take this association to the next level. It is an effort to celebrate the undiscovered yet profoundly rich talent of Pakistani youth and to give them a platform to make it big while strengthening the bond with the music industry.

Cornetto will collaborate with some of the top celebrities of the local music industry to appreciate carefully chosen precious young vocal artists in a 10 episode TV show on The ARY Network & PTV starting April, 2013. This unique project therefore aims to foster creativity by providing exposure to new talent in the music industry and to help them create fresh content.

Shahzad Hasan, the original member of the legendary and iconic band Vital Signs, one of the earliest acts responsible for introducing and establishing the Pakistani Pop music industry, will lend his rich experience and partner with Cornetto on this project as the key producer and talent selector. Known far and wide as “Shahi,” he has produced hundreds of hits and created innumerable stars, and is now for the first time pairing up with the vibrant youthful taste of CORNETTO, accompanied by a stellar group of the biggest names the Pakistan Music Industry has to offer. This is where the past meets the future! Together they are bringing to you the platform to spot the next great voices of this generation – The next icons. The musical ride does not get any more exhilarating than this. It is time to shine with the pioneers and make history with the legends!