By Mutee
While Ali Zafar has multiple mega hit tracks to his name with lots of awards and vast recognition, it wasn’t until very recently that the poster boy for Pak-Pop showed the world that he deserves all the attention for his music. The improvement was first highlighted with his various appearances in Coke Studio series, performing some of his old material but mostly leaning towards a new soulful musical direction. This great musical growth was sustained pretty well in his 3rd album “Jhoom” which was released by his own label Alif Records (and by YRF Music in India) roughly a year ago.