By Hani Arif
After going about on the web for years and keeping it as a primary source of news for Pakistani music it’s easy to say that there is a huge gap between the connection that should be between fans and Pakistani artists. The lack of proper web content, i.e interviews, professional recordings of concert performances lack totally. It is easy to find content for artists like Atif Aslam and come to think of it, only Atif Aslam.
Online video posting should be of a good quality as to establish the artist properly and popularize them in a manner they deserve. An example of mass publicizing is that when a certain Kumar Sanu is more popular than say an artist like Usman Shani and Kumar can’t even sing like Usman. There are two sides that need to be looked at, one being the artists and the other being the listening public.
After the energetic 