Atif Aslam’s ‘Kinara’ employs too many ideas for one video’s good
Atif parachuting down to ground. Atif buried in the sand. Atif as a superstar. Too many ideas are as bad for a video as too many cooks are for the broth
Maheen Sabeeh, Karachi
A music video is supposed to lift a song. Not take it down. Unfortunately, in Atif’s latest video, the former happens.
When Atif Aslam revealed that his next video would be with Bilal Lashari (well-known for his stand out videos of Jal’s ‘Sajni’, Overload’s ‘Dhamaal’, Abrar’s ‘Islamabad’ and Atif’s ‘Hungami Halaat’), it came as a nice surprise. After all, barring ‘Hungami Halaat’, Atif has had a string of music videos that simply haven’t left a lasting impression. That he has become a star despite the abysmal quality of most of his videos is astounding and speaks of true talent and star quality.