Cornetto, the most popular frozen dessert brand amongst the Pakistani youth, has maintained a longstanding relationship with the music industry, partnering with some of the country’s most well renowned bands such as Jal, Call & Noori in the past. Cornetto Music Icons is therefore a unique and unprecedented music project to take this association to the next level. It is an effort to celebrate the undiscovered yet profoundly rich talent of Pakistani youth and to give them a platform to make it big while strengthening the bond with the music industry.