“Pakistani music industry has always been strong.
Coke Studio is the kind of exposure it needs
to gain more popularity and momentum.”
– Qurram Hussain
– Josh discuss Coke Studio, its impact on fans, artists and the industry at large
Maheen Sabeeh
Karachi
Instep Today: Let’s talk about the Coke Studio experience. How was it for both of you?
Qurram Hussain (Q): Everyone always knows that Coke Studio gives the artists a chance to break out of their usual style a bit, but really it’s Rohail and Umber’s comfortable attitude that makes it easy to experiment. When Rohail had discussed the project with us, he was open to any ideas we had for music and