By
Zeerak Ahmed
Today’s big acts have got their music out in the early 2000s in various ways, many made it big through Pepsi’s Battle of the Bands, and others rode the P2P sharing wave to become common names. However, the TV explosion and the presence of many average acts over airwaves and the internet often makes it difficult for quality acts to shine through the crowd. Recent exceptions have been the Cheapmunks, with their unique brand of East meets West music, and from the comedy world, Naked Tyrant Productions, whose unabashed take on Lahori life has taken the internet by storm.
Rock musicians have a harder job though, one might argue. As musicians and bands develop, they of course begin to create fan followings that will track releases and concerts, but it is breaking through an existent crowd of old timers, emerging rockers and new acts that makes it incredibly hard to try and reach audiences to begin with.