Tag: Natasha Faraaz

Finally…desi statement tees that have punch!

Saba Imtiaz
Karachi

Set to make its way into must-buy lists everywhere is the new range of t-shirts by Uth Oye!, a social enterprise that gives 50  percent of its profit to charity. And while this year alone has seen the launch of several Pakistan-themed t-shirt lines, Uth Oye! has raised the bar simply for the bravado of the design alone. Instep Today speaks to Babar Rashid Khan from the Uth Oye! team about the enterprise…

Instep Today: How did the idea for the Uth Oye! t-shirts come about?

Babar Rashid Khan: The idea for Uth Oye! was like a puppy that follows you home and just sits at your door, looking at you with sheepish puppy dog eyes. I’d try to shoo it away and it would come back stronger two days later. Being a creative by profession made it really hard to ignore the idea – it would stand at my office desk and mock me for working on ad campaigns with the standard happy go-lucky family pointing at something in the horizon.