Coke Studio fever has overtaken the country and has become impossible to escape. Instep Today takes a look at other brands using the Web to establish a presence..
Saba Imtiaz
Here’s a social experiment for you: try and escape Coke Studio. I’ve tried – and it hasn’t worked. There are two Coke Studio billboards on my route home. When I flip through television channels there are advertisements running on at least two of them for the show.