There has been a bizarre yet highly followed trend in the music industry of Pakistan of picking up the artist managers based more on random reasons than logical. From all the reasons why branding an artist and selling music hasn’t been going really great, I say one of the drastic ones is picking up the wrong artist management.
On having conversation with drummer of an underground band from Islamabad, he proudly announced his best friend to be the band’s manager because he thinks his best friend would put loyal efforts. Though he could be right about the loyal efforts but this in no way makes his friend a good artist manager. Analyzing the management of many of the musicians of Pakistan including the mainstream ones, it should be safe to say that they are not “qualified” music managers.
