by Hasan Faridi
1. Promotion
In the music industry, if no one knows about you, you cease to exist. So promoting your music is essential for you to be heard.
Promoting through the Internet is the best method in Pakistan (See number 2)
If you’re lucky enough to land time on television, you can expect to be worthy of success. Coke Studio has showcased a variety of acts, which have gained countless downloads. Arif Lohar and Meesha have gained over 3 million Youtube hits. AAG TV is also a popular channel putting a variety of Pakistani acts in the limelight.
After the mood swinging number named “Chahat” and various bits and piece releases, 
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In August 2007, an event and band manager given the nickname of Eddie released a mood swinging number named “Chahat”. As soon as this single reached my ears, I explored into any other releases from the so-called Eddie, but was saddened by narrow results. It was arguably like a 1 hit wonder, but it wasn’t forgotten.