{"id":57375,"date":"2013-11-22T23:02:08","date_gmt":"2013-11-22T18:02:08","guid":{"rendered":"http:\/\/koolmuzone.pk\/?p=57375"},"modified":"2013-11-22T23:02:08","modified_gmt":"2013-11-22T18:02:08","slug":"jamal-rahman-true-brew-records-interview","status":"publish","type":"post","link":"https:\/\/koolmuzone.pk\/2013\/11\/jamal-rahman-true-brew-records-interview\/","title":{"rendered":"Jamal Rahman talks about his musical beginning, establishing TBR and his future plans"},"content":{"rendered":"
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I owe the beginning of my relationship with music to my parents. When I was 6 or 7, they bought a Bose sound system to complement their already huge cassette tape collection. There was always a diverse span of music playing in the house, and that laid the foundation for what would become my own production aesthetic. Later, as an early teen, my brother introduced and taught me the guitar and I started recording and performing a year after. Never looked back since!<\/p>\n
I wanted very much to take a different route than how a career in music in Pakistan had been generally perceived. Since performing and producing music had always been synonymous for me, my career had to be an amalgamation of the two. And so, True Brew Records was born, representing my aesthetic both musically and artistically.<\/p>\n
I have been exceptionally fortunate to have worked on some rewarding projects with a large selection of talent across the board. As a producer, it is my prerogative to get a performance out of an artist that will produce the best possible version of the work that we do. Music is a subjective medium, one in which what is produced can only be as good as the ideas that are poured into it. And that depends largely on the artists themselves and how far they are willing to push the envelope. One of my core principles is to always better your work with each new project and I am grateful that the artists I have worked with have been open to experimentation and to discovering new ground.<\/p>\n
Musicians in countries with thriving music scenes cut their chops through performances. Starting from the bottom of the rung, they perform their material in the small bar circuit and have to build up to larger venues and festivals as their fan base grows and music improves. Frequent performances inform each band\u2019s aesthetic and also act as a filter for success as people vote with their feet. The fact that live music in Pakistan is limited to private affairs has stifled the growth of our music scene.<\/p>\n
Having said that, credence must be given to the determination with which our musicians have, despite all odds, continued producing music. The love for the art itself has been its main driving force and that is an admirable quality.<\/p>\n
TBR is currently involved in a number of efforts whose over-arching aim is to provide support for the production and distribution of Pakistani music across the globe.<\/p>\n
One such endeavour is the collaborative music project called the \u2018True Brew All Stars\u2019 which will feature music composed by and produced with a fluid line-up of musicians spanning multiple genres. No holds barred!<\/p>\n