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Articles

Strings & Atif Aslam: ‘Azme Alishan is the answer to our challenge’

Strings and Atif have made an Azm to rebuild Pakistan with Azme Alishan

Internationally acclaimed Pakistani pop artists endorse Azme Alishan by donating their inspirational song Ab Khud Kuch Karna Paray Ga

Karachi, Tuesday 28th September: Multi-award winning Pakistani pop artists the Strings and Atif Aslam have thrown their weight behind the fast-growing Azme Alishan initiative by donating their latest hit song to the patriotic movement at a special press conference in Karachi today.

The song “Ab Khud Kuch Karna Paray Ga” (We need to do something for ourselves) – a Strings collaboration with the international renowned and popular vocalist Atif Aslam – was launched to critical acclaim in July, its inspirational lyrics striking a chord with the youth in particular. However, many people responded by asking what they could practically do to make a difference. The artists’ have found positivity in Azme Alishan and its activities seen over the year.

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Articles

Why Artists Should Really Care About Their Social Media Presences

By Hani Arif

Social media, if used correctly provides the perfect platform for promotion.

After going about on the web for years and keeping it as a primary source of news for Pakistani music it’s easy to say that there is a huge gap between the connection that should be between fans and Pakistani artists. The lack of proper web content, i.e interviews, professional recordings of concert performances lack totally. It is easy to find content for artists like Atif Aslam and come to think of it, only Atif Aslam.

Online video posting should be of a good quality as to establish the artist properly and popularize them in a manner they deserve. An example of mass publicizing is that when a certain Kumar Sanu is more popular than say an artist like Usman Shani and Kumar can’t even sing like Usman. There are two sides that need to be looked at, one being the artists and the other being the listening public.

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Patriotic Videos

Atif Aslam & Strings – Ab Khud Kuch Karna Paray Ga (Video)

[ Download Video | Download Audio ]

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Videos

Atif Aslam & Strings – Making of Ab Khud Hi Kuch Karna

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Pictures

Atif Aslam & Strings – Ab Khud Hi Kuch Karna Paray Ga (Video Shoot)

Song: Ab Khud Hi Kuch Karna Paray Ga
Artistes: Atif Aslam & Strings
Director: Jami

Photography: Madeeha Syed
Camera: Nikon D90
Location: The Colonial side of the City, Karachi

On the set of Strings & Atif Aslam’s video shoot

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Downloads Patriotic

Atif Aslam & Strings – Ab Khud Kuch Karna Paray Ga

Atif Aslam & Strings – Ab Khud Hi Kuch Karna Paray Ga (Download Audio)

Atif Aslam & Strings - Ab Khud Hi Kuch
Click on the image to download

Artists: Atif Aslam & Strings

Song: Ab Khud Hi Kuch

Atif Aslam & Strings – Ab Khud Hi Kuch Karna Paray Ga
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Reviews

Atif & Strings – Ab Khud Kuch (Single Review)

by Hani Arif

After the energetic Humain Kiya Hua in Coke Studio Season 2, a song that Atif had sung about to change oneself in order to change society, comes Ab Khud Hi Kuch. Atif’s solo track talked about self screening while Ab Khud Hi Kuch as the title suggests, apart from sharing the same ideology also tells to take collective actions towards a common goal. With Atif collaborating with Strings on this track, it is only natural that there be mutuality in this track. With Atif being a part of the Ab Khud Hi Kuch it is easy to say that this is a sequel to the Coke Studio song. And this is just the clever beginning to a song that has innovation written all over it.

If the total essence of the song is taken into view, it is completely apt to this time where and what Pakistan is passing through at the moment. It is a progressive song but the same sentiment lies within the slowly increasing population of real Pakistanis.